Nordisk
Nordisk since 1901
Founded in 1901 Northern Feather was the first Danish company to focus 100% on down and feathers. From simple trading to development of own products like duvets, quilts and pillows Northern Feather developed into one of the leading world wide players within the down and feather business.
In 1967 Nordisk Freizeit was founded as a subsidiary of Northern Feather focusing on the growing outdoor market. During the 70’s and 80’s Nordisk played a key role in building the still new European outdoor sector, through own companies in Germany, Denmark, Sweden and the UK and under the brand name Caravan. In the years to come Nordisk and Caravan became major players in the business, being recognized for its innovative and very fashionable products.
In 1991 we changed our brand name to Nordisk, being true to our story and heritage. Nordisk is still a European brand, but the last few years we have also expanded beyond the European continent, and now you will also find Nordisk products in faraway countries such as Japan and Korea.
Brand merge: Yeti becomes part of Nordisk
After 15 years of close collaboration and joint ownership, Yeti and Nordisk are now formally joining forces to become one united brand.
Nordisk is a Danish heritage brand, famous for both ultralight compact trekking gear and lavish glamping setups. The merge will allow Nordisk to add premium garments and down sleeping bags to their existing outdoor equipment range.
The iconic red Y, which has adorned Yeti products for decades, will continue to symbolize the Yeti quality and legacy on future down garments and sleeping bags, which will be filled with the same sustainable and exclusive Crystal Down from traceable European birds.
For almost 40 years, Yeti has supplied athletes and adventurers with great design, high quality and that extraordinary feeling of lightness and comfort that comes with down filling of the finest quality available. By combining the knowledge, experience and dedication from two great brands with a combined 150 years of experience, we are now ready to write the next chapter in our history. With this step, we take the leap from specialist equipment producer to becoming Denmark’s first and only full-blown outdoor brand, offering both apparel and equipment to hikers and lightweight enthusiasts alike.
We are looking forward to inspiring a new generation of quality minded outdoorers.
